Many social media marketers launch their campaigns with the aim to drive engagement and send leads to a product page or website. When people find a brand on social media and decide they want to learn more, they use the link in that company’s bio to begin their search.

A “bio” on social media is a place where organizations, influencers and individuals share essential information about themselves. The bio may contain details about the nature of the business, what it sells and contact information.

The “link in bio” is the clickable URL that visitors use to visit what you deem to be your most valuable online real-estate. For some it’s a product page, for others it’s a landing page or “about us” section.

The social media link in bio

Most social media channels make it simple to include links in your bio. LinkedIn allows you to link to your employer’s official page; Twitter offers the option to tag other handles in your bio. Facebook also provides a way of tagging interest pages, businesses and other people in your “About” section.

Instagram is the most complex when it comes to the link in bio, and the most common place you’ll see this phrase used. Instagram posts don’t allow for links. Though you can post links with your captions, the URLs won’t be clickable, meaning your customers or followers need to copy and paste the content instead. Instead, individual Instagram posts often direct users to the link in bio.

Instagram only allows for a single link in your bio, as well as a handful of hashtags. Brands with a business profile may also include buttons for “Directions”, “Call” and “Email” – but they won’t have as much creative freedom as they would with their bio link. This means that choosing your link in bio carefully for Instagram is particularly essential. Outlets with a variety of content or products to promote may use a tool that leads users from the single bio link to a page with multiple links to choose from.

Get More Traffic from Social Networks

Share more than one link in your social profiles and get more leads, engagements and traffic for your business or use it for all your personal other profiles. Link individual Instagram posts to specific articles, websites, videos & more
Add multiple links to one Instagram post STANDARD and Ensure your followers can find what they’re looking for while scrolling through your feed